Studio Factor is a business, not a building. The building, however, sold.

To all my loyal Studio Factor customers—thank you! You have vastly enriched my life as an entrepreneur and a person. Some of you may have taken the time to go to a storefront and missed what you were looking for. I’m sorry that I wasn’t there for you as a store. The store was my undoing. It took me too long to discover that I don't need a storefront to be Studio Factor, a safe place for messy ideas. Studio Factor lives in my heart, {and frankly, if truth be told, the heart isn’t always a safe place...but that is WHOLE other discussion}.

“A safe place for messy ideas” is bringing an imagination that is willing to process—and often times tidy. In my case visually. To put like things together. To sort. To burn off the dross. To toss out the fluff. Purge. Make fresh. Much of the preceding is a description of graphics.

But I digress.


A decision to change directions as a store and open studio space was just that, a business decision. Plenty has changed in nine years. Pinterest, (if it was there, I had never heard of it). Online shopping did not keep the couriers hopping at the same rate as today. Scrapbooking was a saturated market that I intentionally avoided. (Ironically, paper crafting through Stampin’ Up has become a fun passion.) Plenty has changed in the marketplace, and, I’ve changed. People are finding more creative outlets than ever before! (YAY!) My goals have shifted as well.

Creative people come in all shapes, sizes and skill sets and mindsets. Having watched creatives over the years, I have witnessed an incredible ability to change with technology, steep learning curves and the ability to see possibility’s where others see dead ends. Creative people, no matter their (practised—yes practised) skills (visual art, design, dance, textile construction, craft, sculpture, musical, written...) have a resilience I choose to emulate.

So if an empty storefront leaves you confused or discouraged, please don’t be either of those things. It was a “safe place for messy ideas.” Some of those ideas have gotten tidied up in works produced, clarity to proceed, others have become communication pieces in branding, logos, or print media...ideas continue to be tidied and polished. The location that this happens is just different. Sometimes it will be in public spaces. Sometimes, my kitchen table, another day—another space.

Be encouraged. Be creative!

Thanks again, neighbours!

The safe place for messy ideas—it continues just not as a storefront. Connect if you have an idea that needs visual processing.

D Hirtle